1·The name of his book, "Alkalize or Die", is in itself a marketing scare tactic.
名字为他的新书“碱化或死” ，本身就是一种营销恐吓战术。
2·Now, instead of explaining for hours how to balance their pH, I tell them "Alkalize or Die" and offer the book.
现在不是解释时，如何平衡他们的ph值，我告诉他们：“碱化或死”，并提供本书。